Services

What I do

Consultant Work

I evaluate the aspects of your business you want to improve  whether it’s website, social media, blog, e-newsletter, or branding. After a complete and thorough review, I deliver detailed recommendations with an implementation plan with the appropriate stages to match your growth goals. This includes redesigning your website, creating a content strategy for your social media efforts and improving your SEO. I also work with you on brand management and consistency, how, why, and when to include social ads, and how customization improves your e-newsletter clicks and revenue. I help you with incremental steps to get you where you want to be.

Interested in discussing a project? Send me an email to set up a time to talk. 

Campaign & Project Management

Do you have a large marketing campaign that incorporates social media, website, and more? Do you need ongoing social media content strategy and implementation help? Not sure how to set up an e-newsletter for your customers? I can help you with projects large and small, short-and long-term, on an ongoing basis or a one-time project. 

Project Management for Projects Big & Small

I learned quickly that in order to manage a project successfully, it has to be laid out in detail and with deadlines to keep everyone on track. I bring my project management background to each project to set everyone up for success. My goal is to launch each project on time and within budget.

If you need help with a campaign or project, send me an email to set up a time to talk.

Social Media - from determining where you should focus your efforts to content strategy, creation and management - you're covered. Image courtesy of Pixabay

Social Media & Website Services

I find that most small and mid-sized business owners struggle with their website and social media presence the most. How do you stay current on the latest platform and is it right for your business? When was the last time you updated your logo and followed a style guide for your marketing presence. What’s a style guide I hear some of you asking. 

Whether you are in need of a website or you need to redesign your website, I’m here to help. I meet you where you are, using the tool that works the best for you. If you’re not sure what works best, let’s talk about it. 

Social media can be confusing.  Do you need to be everywhere? No. Why? Because who has time to be everywhere all the time? I find it’s better to focus on the area(s) that make the most sense for your business to get your audience’s attention so they will do the action you want (read the article, buy the thing, etc.).

Beyond Social Media

If you’re looking for help with your Search Engine Optimization (SEO), video strategy, social ads, or anything else that falls outside of social media and website work, I can either help or connect you with someone from my partner network that can provide that service while you continue to work with me as your project manager.

If you’d like to talk through your needs, send me an email to set up a time to connect.

Content Creation & Management

I have extensive experience with content and can provide you with a variety of services to ensure that your business looks and sounds its best. 

Content creation & Management

I have created a variety of content for businesses over the years, including:

  • Website copy
  • Blog posts
  • Newsletter content
  • Print media copy
  • Social media copy (Twitter, Facebook, Instagram, TikTok, YouTube)
  • Meta tag descriptions (for Search Engine Optimization [SEO])
  • Press releases
  • Briefing documents (for podcasts and media appearances)

Whether you’re looking for new content for a one-time project or on an ongoing basis, I’m happy to create content that conveys what you do to your customers in a way that’s interesting and engaging.

I can also work with you to manage your content – whether you want to manage it on your own or with my assistance – so the content remains authentic while providing you with the time you need to manage all other aspects of your business. 

Content audit - Proofreading, & Editing

If you have existing content that you need audited and refreshed, I can help with this, too. Content is not created to last forever anymore, so making sure that your content is fresh, engaging, and optimized for SEO to attract as many customers as possible is important. 

I can provide a content edit for your website, blog, and social media channels where I will make recommendations as well as a list of keywords to naturally include in your copy to ensure that your search engine optimization (SEO) efforts are maximized. 

Sometimes, all you need is a second set of eyes and I’m here to provide that, whether you need proofreading or editing skills. I work in AP Style when I do this work and I have strong opinions about the Oxford Comma – just ask me!

 

Whether you need new content or a refresh on your existing content, I’m here to help. Click the button below and send me a message.

Blue Lotus Digital Marketing can manage all of your content creation and management needs - from website copy to social media and press releases - we've got you covered. Image courteous of Nick Morrison on Unsplash.

Need Marketing Help?

Whether you have a one-time project or need ongoing assistance, let’s set up a
time to talk. I would be happy to help you achieve your goals.